What is SEO and How it works:-
· Search engine Optimization (SEO) is a process
or technique which helps a website to get a good rank in the search engines.
· SEO helps to increase more traffic of a particular website, hence improve the rank in search engines(Google, Yahoo
etc.)
· SEO is paid and non-paid. In paid seo you have
to pay for running advertisement for your website/channel (ex- advertisement on
YouTube and website are paid SEO) , but in non-paid seo, you can also rank your
website or channel with the help of some
easy techniques. For example, if you use good or trending keywords in your title,
description and metatags, you will easily get good rank in search engines like Google,
YouTube, yahoo etc. it really works, Please try it at once.
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| search engine optimization |
Types of SEO :-
There are mainly two types of SEO in digital Marketing.
1- On Page Seo
2- Off Page Seo
On-Page SEO :-
· In on-page seo, we optimize the
websites for search engines to get a good rank. Here optimization means to focus
on title, meta description, add new pages, targets keywords and URL etc.
· The more you create/optimize your
website/channel user-friendly and search engine-friendly, the more your chance
to get good rank in search engines. Best digital marketing agency in delhi
· Search engines always give preference
to a similar type of data. I mean if you use similar types of keywords in
your title, description, Meta tags, URL. Search engines algorithm always give
preference to your website/channel.
Off-Page SEO :-
· In off-page seo, we mainly focus on to
building backlinks of our websites or channels through different kind of methods
to get good rank in search engines pages.
·
Types of off-page seo:-
1-Blog commenting
2- Image submission
3-Web 2.0 submission
4-Pdf submission
5-Profile linking
6-Sharing content
7-Tier Linking etc.
Keywords Research Tips:-
· In digital marketing selection of keywords plays a very
important role in SEO to improve the SERP of your websites. So it very important to
choose top searching keywords for your title, description, tags, URL.
· To find important keywords you can
use some keywords searching tools(paid or non-paid tools)
SEO Keywords tool :-
1-google keyword planner
2-SHEMRUSH
3-Ahrefs keywords
explorer
4-soovle
5-jaaxy
6-google search engine
console
7-keywordtool.io
8-moz keyword explorer
9-keyword everywhere
etc.
You can easily search keyword in Google search console. First, type any keyword in Google- console then it will suggest you top keywords in the console then you can get top keywords easily from Google console. This is one
of the best methods to get keywords without losing time.
Search engine Optimization techniques:-
1- Content should be related to the
topic.
2-Content should be user-friendly and
readable.
3-Website speed should not be slow or
too fast.
4-Use of vocabulary should not be very
high because your main purpose is to convince your reader by your content so,
you should try to use easy and normal vocabulary.
5-Selection of Theme plays an important
role. So, choose your theme carefully. Your theme should be according to your
topic or content.
Add images and videos:-
· Adding images and videos is a big step
to get easily rank in SERP is part of SEO Types
· Images and videos are very good & an interesting source of convenience to the audience. So please try to add images and videos in your websites because
visitors feel boring at theory.
· If you are a YouTuber then it is very
important to create a separate website or blog for your channel to increase the
traffic and get rank in SERP.
website Should be Mobile friendly:-
Your website should be
mobile-friendly. I mean your website features should be easily run on any
mobile phones because in present more than 50 per cent user use internet on
mobiles phones.
Social Media Role in SEO :-
As you know today there are a lot of
social media platforms like Facebook, Twitter, Instagram, WhatsApp, LinkedIn,
Skype etc. Therefore this platform can play an important role for you because
most the traffic on a website comes from social media sharing. Hence, this
is very important to use of social media channels in your website or blog.
Free SEO Software:-
In SEO tutorials there are some best SEO software which is free and help
you in SEO of website or Youtube channel. So, you can visit or download them.
Source:-
1-Google Keyword Planner
2-Google Webmaster
3-Google correlate
4-Google Optimize
5-Google Trends
6-Google Analytics
7-Social Blade
8-Check My Links
9-Seo Quake
10- MOZ
11- Open SEO Stats
12- Woorank
13- Keyword Everywhere etc...
